AgentC worked hand-in-hand with founder Kristen d’Offay on the naming of her brand to the launch of the first collection and beyond. Our messaging workshop identified the narrative thread to evolve the brand mission and founder story to the visual assets of identity, packaging, photography and film. Each emphasizes the brand commitment to luxe, comfort, outstanding craftsmanship and refined detail, while celebrating the founder’s personal message supporting all women  in finding their true passion and purpose at any age. Inspired by every woman who celebrates the “Art de Vivre”,  AgentC produced the award-winning film “Today I Am” and the campaign photography featured in publications including Vogue, Forbes and Santa Barbara Living. 



Brand Mission & Messaging
Brand Identity
Motion Picture
Product Packaging
Financial Planning
Trade / Trunk Show Bookings

Lauri Levenfeld
Heidi Yarger
Angela del Rey
Grace Wethor
Katja O’Brien
Kelli Shawn
Christina Varner

“I was once told by an old lover that a woman is like a butterfly. Beautiful… yet frail and helpless. I turned to him and said, ‘I disagree… For a woman is nothing less than a panther. I am bold. I am strong. I believe that when a woman wakes up and puts on her battle armor, she can be whatever she likes. So yes… today I shall be a panther.”

“For me the word d’Offay evokes images from an old world, somewhat forgotten but still cherished. It feels vintage and worldly and a little mysterious.”


“I’ve had the honor of working with Lauri Levenfeld’s agency in building my brand to a level that has superseded my expectations. Lauri spearheaded a team of incredibly talented and driven people who are all experts in their field. Lauri spent time listening to my goals and honing in on how to elevate my brand in a thoughtful and collaborative way. Her expertise in editorial photography, branding and in-depth knowledge of the fashion industry has undoubtedly given my business a purposeful voice in an otherwise crowded space. There is no one else I would have wanted to go on this journey with and be by my side.”  – Kristen d’Offay