At a pivotal moment for celebrity designer Nicole Sassaman, AgentC stepped in to help navigate a new industry experience for her one-of-a-kind home curation. The goal being to find a new way to market through influencer partnerships, community expansion and social media presence, while updating all current brand assets. Through a deep-dive with founder Sassaman, a path was mapped where the outcome secured a nation-wide partnership with five upcoming artists to produce original art for a limited-run interior collection. AgentC aligned and secured influencers, community partnerships and a new website look, while producing the award-winning Mad World film to market the Nicole Sassaman brand.